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“Just a Few Seeds More: Value of Network Information for Diffusion», a cargo de Suraj Malladi, Stanford GSB.

El Centro de Economía Aplicada del Departamento de Ingeniería Industrial y El Instituto Milenio para la Investigación en Imperfecciones de Mercado y Políticas Publicas de la Universidad de Chile, tienen el agrado de invitarlo a la presentación del paper:

“Just a Few Seeds More: Value of Network Information for Diffusion», a cargo de Suraj Malladi, Stanford GSB.

Abstract:
Identifying the optimal set of individuals to first receive information (`seeds’) in a social network is a widely-studied question in many settings, such as the diffusion of information, microfinance programs, and new technologies. Numerous studies have proposed various network-centrality based heuristics to choose seeds in a way that is likely to boost diffusion. Here we show that, for some frequently studied diffusion processes, randomly seeding s plus x individuals can prompt a larger cascade than optimally targeting the best s individuals, for a small x. We prove our results for large classes of random networks, but also show that they hold in simulations over several real-world networks. This suggests that the returns to collecting and analyzing network information to identify the optimal seeds may not be economically significant. Given these findings, practitioners interested in communicating a message to a large number of people may wish to compare the cost of network-based targeting to that of slightly expanding initial outreach.

https://www.gsb.stanford.edu/programs/phd/academic-experience/students/suraj-malladi

El seminario se realizará el VIERNES 8 DE MARZO a las 13:30hrs., en la SALA CONSEJO (401) de BEAUCHEF 851, PISO 4, Depto. de Ingeniería Industrial.

Más información se encuentra disponible en nuestra página web: http://mipp.cl/es/events_category/seminario/